Posted May 03,2016

Y&K choice

Each week we do reviews of interesting books, movies and applications in fashion industry. We want to share the most interesting and useful tools to  work in this industry.


This weeks’ choice is the Japanese application WEAR. Great app for shopping by browsing users outfits – you upload your photo with a look, and then put the brand tags that you put on and the other users can rate, write your messages and buy things like on the picture.



First of all the application is interesting because the brands that come to the Asian market can track preferences of the consumer, based on the user photos. Users of this application are mostly Japanese with their usual minimalistic style and restraint in outfits. An application can also be interesting for journalists and stylists, because they usually have to understand trends and fashion trends and how people in different parts of the world dress. If you are not working in this field you might be interested in reviewing and marking users and receiving likes for your images. Opportunity to see the brand clothing, and even the price is the most useful in this application. All photos are accompanied by brands tags and clickable links that lead to the store.



It is also useful that you do not need to register for it to work. If you do not want to enter your email and password again and again, you can view photos of users just like that. The interface is pretty simple, even taking into account the fact that the majority of users – are Japanese, there is always the possibility of an English translation, and easy navigation.


We would like to advise WEAR application for permanent use for those who work in fashion industry, or are interested in the Asian Street Style. In any case, you will be guaranteed an inspiration!